The reason behind this phenomenon is that there is a huge profit space.
On November 24, South China region of China Resources Land issued a circular on transferring Zhu, a real estate consultant of the Vientiane government project of Dongguan company, to the judicial organ, which said: “recently, the Discipline Inspection Commission of South China found that Zhu collected” tea fee “and was suspected of committing a crime. On November 18, Nancheng branch of Dongguan Public Security Bureau took criminal coercive measures against Zhu according to law. ”
It is understood that since April 2010, Zhu began to work in the Vientiane mansion project of China Resources Land Dongguan company. During his tenure as a real estate consultant, Zhu has collected “tea fee” from customers for many times, and the amount involved is relatively large. At present, the case is under further investigation.
Affected by the shortage of new housing supply, hot land auction and overflow demand in Shenzhen, Dongguan’s property market is very hot this year, with some hot buildings appearing “second light” and “tea fee” phenomenon also beginning to emerge.
On June 16 this year, Dongguan Municipal Bureau of housing and urban rural development issued a notice on carrying out special rectification action on real estate market disorder, proposing that we should focus on cracking down on behaviors that disrupt the market order, including collecting “tea fee”, collecting earnest money without pre-sale permit, holding back sales, failing to sell according to the declared price, creating a tense atmosphere of housing supply, and false publicity.
However, in the background of Dongguan market continued to be hot, many real estate consultants like Zhu chose to commit crimes against the wind in order to seek profits.
On September 4, the Dongguan company of China Resources Land pointed out that there were constant reports from the public that some intermediary and social personnel were peddling the “housing source index” of the Vientiane government to customers, and proposed to charge huge tea fees ranging from 100000 to 300000 yuan. In this regard, China Resources Land conducted an investigation and handed over some mature clues to the public security and housing construction departments.
China Resources Land said that the “tea fee” and other market phenomena are of a bad nature, seriously disrupting the order of the real estate market. Since April, the Vientiane government project has been putting different publicity materials on-line and on-site to remind buyers not to believe in false statements such as “tea fee” and “internal room reservation”.
After China Resources Land issued the document, on September 11, Dongguan Municipal Bureau of housing and urban-rural development specially issued the “tips on preventing the behavior of peddling new commercial housing source index”, which clearly pointed out that any behavior of collecting money on the ground of “obtaining housing selection index”, “locking house number” and “preferential housing selection” service is suspected of violating the law and regulations.
After receiving the relevant reports, Dongguan Municipal Bureau of housing and urban-rural development cooperated with the public security department to investigate the relevant brokerage agencies and their employees. It was found that the brokers and their employees in the case did claim that they could obtain the housing selection index or preferential housing selection opportunity of a certain hot real estate as long as they paid 100000-300000 yuan (according to the size of the housing source).
Intermediaries and real estate consultants generally sell “Housing Index” to buyers by publishing WeChat circles of friends, WeChat chat dialogue, and on-site private talks. They usually promise that “if the selection (purchase) is unsuccessful, the service fee can be refunded”, so as to reduce the customer’s awareness of prevention and create a good faith image.
Dongguan Bureau of housing and urban rural development pointed out that intermediary personnel seized customers’ high willingness to buy houses and falsely claimed to provide “internal” services to defraud high service fees. If the customer successfully purchases the house through the normal procedures, according to the previous agreement between the customer and the violator, the violator will get a “service fee” for “empty handed White Wolf”.
The anti-fraud tips of the China Resources Vientiane government project in the marketing center stressed that the project will be sold to the public. There is no need to pay extra for purchasing a house. No one has the right to charge for the house. Please do not listen to rumors. According to the criminal law of our country, those who constitute the crime of fraud can be sentenced to more than 10 years of fixed-term imprisonment or life imprisonment.
Even under the repeated reminders from enterprises and the government, the phenomenon of “tea fee” is still repeated. The reason is that there is a huge space for profit.
Li Yujia, the chief researcher of Guangdong housing policy research center, told Tiao Jun that the phenomenon of “tea fee” is found in Dongguan, Shenzhen, Guangzhou, and other places. In particular, after Shenzhen’s “715” new deal, a lot of demand spilled over to Dongguan, and the phenomenon of robbing houses in the Dongguan property market has become more obvious.
In the context of the rapid rise in the price of second-hand housing, some new buildings in Dongguan have obvious price advantages, which is self-evident to the attractiveness of buyers.
Take China Resources Vientiane house, located in the CBD area of Dongguan, as an example. On September 16, it won the pre-sale certificate and launched the first batch of 480 housing units. The record price is about 37000-45000 square meters. The second-hand listing price of Vanke Jinyu Huafu phase II is 47696 yuan per square meter, and the first phase is 52690 yuan per square meter. The average price of other second-hand houses in the surrounding areas has exceeded 50000 yuan / square meters.
The location advantage superimposes a second-hand upside down bonus, and China Resources Vientiane house has become a fragrant steamed bun in the eyes of many people, believing that grabbing is making money. At 8:00 p.m. on September 21, the first time the project opened, it showed “second light”, which robbed all housing resources in 3 seconds. The next batch of additional promotion is expected to go to the end of November and the beginning of December.
A Dongguan real estate enterprise personage disclosed to a gentleman that the “tea fee” in Dongguan in the previous two years generally ranged from 10000 yuan to 30000 yuan. Now, on some very hot projects, the “tea fee” can be increased by 10-20 times. However, there are few “tea fee” items now, because even if they are collected, they can’t be sure that customers can buy them.
Li Yujia pointed out that in addition to some real estate projects that are really concerned about, there are also some real estate projects that are pushed by developers in batches to create a market atmosphere in which demand exceeds supply