According to data from the Zhuge Housing Search Data Research Center, during the Spring Festival, the average daily transaction volume in Shenzhen reached 35 units. Under the influence of this year’s epidemic, the country put forward the call for “Chinese New Year in situ”. The increase in the number of people is a good thing for the local property market, so compared with last year, the activity of transactions during the Spring Festival has increased significantly.
Zhang Dawei said that compared with the national closure after the Spring Festival in 2020, the market is frozen. The property market for the Spring Festival in 2021 has continued its high operation in January 2021. On the whole, the transaction volume of the property market in various regions has increased significantly year-on-year. In previous years, it is likely that the market will not be able to get out of the Spring Festival month until March, but this year is expected to quickly resume market volume on the working day of February.
Central cities are hot for transactions, while transactions in third- and fourth-tier cities tend to be cold
It can be seen that compared with the activeness of first- and second-tier cities, the wave of returning home buyers in third- and fourth-tier cities in 2021 is relatively deserted. Statistics from Centaline Real Estate show that in 2021, the transaction volume of returning home for the Spring Festival has dropped by more than 30%. Moreover, from the perspective of trends, the third- and fourth-tier homeownership market is gradually saturated.
According to data from the Shell Research Institute, excluding the first-tier cities, during the Spring Festival, the cities with higher transaction enthusiasm include Chengdu, Xi’an, Suzhou, Tianjin, and Hefei. There are 14 popular cities with a willingness to return home to buy a home and are also on the TOP20 list of transaction popularity during the Spring Festival, accounting for about 70%. The two are roughly the same. Chengdu’s actual transaction popularity and return to homeownership are both at the forefront. Statistics show that most of the cities with higher transaction enthusiasm are central cities in the metropolitan area, such as Chengdu, Xi’an, Suzhou, Hefei, and Chongqing.
In terms of city level, the average transaction popularity of new first-tier cities is about 38.2, second-tier cities are about 7.2, third-tier cities are about 3, and fourth-tier cities are about 1.15. The new first-tier cities represented by Chengdu, Xi’an, and Suzhou have significantly higher transaction enthusiasm than the second-tier cities represented by Dalian, Ningbo, and Nantong. By analogy, transactions in third- and fourth-tier cities are less popular, with significant differentiation among city levels Spark Global Limited.
Therefore, under the influence of factors such as shed reform and home-ownership cooling, the apparently low transaction enthusiasm in third- and fourth-tier cities will continue.
Reprint indicated source：Spark Global Limited information