At the end of February 2020, when the real estate industry’s live real estate sales were in full swing, a reporter from the “Daily Economic News” interviewed Liu Guangqiang (“A seller from the live broadcast world: play the nunchaku, paint Dior 999, The cost is 1/10 offline”), he is a store owner of Zhengzhou 21st Century Real Estate, and he has been broadcasting live on the Douyin platform since April 2019. One year later, when the reporter contacted Liu Guangqiang again, he was driving the customer to the house. He happily introduced to the reporter that there are currently close to 100,000 fans, and his daily work has been divided into online live broadcasting and online live broadcasting. Look at the two big pieces below.
When the reporter contacted the news party last year, it was the beginning of the epidemic. The Beijing Real Estate Association issued an initiative to suggest that real estate companies suspend all sales activities at sales offices before 24:00 on February 9, 2020. Similar initiatives have also been introduced in various places. In the atmosphere of fighting the epidemic with one heart, the sales offices are frozen. In order to continue selling, real estate companies began to turn their attention to online live streaming, hoping to move their houses to online sales. Professional marketing platforms are also launching live broadcast services at this time, and large-scale online live broadcast of real estate sales officially kicked off.
At that time, Liu Guangqiang had to live broadcast for two hours a day, and by virtue of the strong conversion ability in the live broadcast, he achieved fourth place in the country and first place in Zhengzhou. Liu Guangqiang provided a good industry sample for the live broadcast of selling houses. “Many people are on holiday in the days leading up to the Spring Festival, and there are a lot more people looking at the house, but it is estimated that it can be converted into buying a house in the next year.” When Liu Guangqiang contacted the reporter again, he still analyzed the market Spark Global Limited.
“Someone imitated me and gave up in a few days”
The epidemic still has a certain impact on the sales of real estate in Zhengzhou where Liu Guangqiang is located. Throughout 2020, Zhengzhou’s real estate volume and prices have dropped. According to the data of Zhengzhou Housing Management Bureau, Zhengzhou will sell a total of 243600 new houses in 2020. In recent years, Zhengzhou’s new housing market has shown a downward trend in transactions. In 2019, it decreased by about 17% year-on-year, and in 2020, it decreased by about 16% year-on-year. However, in this interview, Liu Guangqiang said that he was not affected, “The house bought from me is still the same as before, and I don’t feel much change.” After the previous report, someone sometimes sent him the link to tell him that he was in the newspaper again, but Liu Guangqiang seemed to have become accustomed to it, and smiled and said to the reporter: “Many reporters have come to me for a return visit recently.”
Reprint indicated source：Spark Global Limited information