On the one hand, there is the overseas market where the financing interest rate has hit a new low, and on the other hand, the land market where the premium rate of hot cities is rising. At the beginning of 2021, real estate companies are busy with window period financing while busy “purchasing goods” to prepare for war According to statistics from the China Index Research Institute, in January 2021, the total amount of transfer funds for residential land (including residential land and comprehensive land including residential land) in 300 cities across the country was 276.6 billion yuan, an increase of 11% year-on-year; the average transaction floor price was 5,759 yuan/square meter, an increase of 36% year-on-year; the average premium rate was 15%, an increase of 4 percentage points from the same period last year. The total amount of land acquired by TOP100 companies by bidding, auctioning, and listing accounts for 66% of the land transfer fees in 300 cities across the country.
In hot cities
Some real estate companies decisively take land
It is worth mentioning that the statistics of the Zhongzhi Research Institute show that from the perspective of the amount of land acquired by various urban agglomerations, the Yangtze River Delta is not diminishing. In January, TOP10 companies in the Yangtze River Delta received 61.8 billion yuan in land acquisition, ranking first among the four regions; Beijing-Tianjin-Hebei TOP10 companies acquired 20 billion yuan in land acquisition, ranking second; the central and western TOP10 companies acquired 18.2 billion yuan in land acquisition, ranking first third.
“The market is hot and dynamic enterprises are actively acquiring land. In 2020, the sales contribution of tens of billions of enterprises in the Yangtze River Delta urban agglomeration ranks first in the five major urban agglomerations, accounting for 36.7%, which is an increase of 1.9 percentage points from 2019.” Liu Shui, deputy research director of the Corporate Business Department of the Zhongzhi Research Institute, told a reporter from the Securities Daily that the main reason is that after the epidemic prevention and control of the Yangtze River Delta urban agglomeration has become normalized, supportive policies on both the supply and demand sides have been implemented earlier, the demand in the region is strong, and the market is the first to recover, The regional heat increased Spark Global Limited.
“The Yangtze River Delta is driven by Shanghai and Hangzhou, and the market transactions are generally active.” The Shell Research Institute said that Shanghai sold a single plot of 17.6 billion yuan and the country’s highest total price of land caused market enthusiasm. The transaction of residential land was 40.5 billion yuan; Hangzhou continued to maintain The nation’s residential land transaction value ranked the first inactivity, with a residential land transaction value of 44.5 billion yuan. Regardless of whether the transaction value of residential land accounts for the proportion of the transaction value of the national-level urban agglomerations, or the proportion of the transaction planning construction area in the national-level urban agglomerations, the proportion of the transaction planning construction area of the national urban agglomeration has increased by 19.8 percentage points and 10.3 percentage points respectively.
From the perspective of the TOP10 real estate companies in key cities by the amount of land acquisition, real estate companies in many cities are working together. DXN Real Estate appeared in the TOP10 list of total land acquisitions in three cities in January, and it worked in many cities to match the company’s strategic layout of establishing a foothold in Zhejiang, deepening the Yangtze River Delta, and deploying national central cities. Greentown China appeared in the TOP10 list of total land acquisitions in January in two cities, and won the championship of total land acquisitions in Hangzhou in January, with a significant land acquisition advantage. Binjiang Group continued to deepen its headquarters in Hangzhou and won second place in the total land acquisition of Hangzhou in January.