“The property market in Beijing now is an open-book exam. Don’t ask anymore, just one word: buy. As long as you have the money and are eligible, don’t hesitate, whether it is the first set of self-occupation, improvement, school district, or investment. Buy it.” One day, if you see this content on Weibo, will you panic and go out to see the house? Under the “jumping theory” advocated by the media, some buyers began to panic buying houses, and the market experienced short-term fluctuations. However, the reporter found after several consecutive days of visits that some self-media are using flickering “surge” as a means to amplify the anxiety of buyers and stimulate the expectation of price increases in the real estate market. In terms of actual transaction volume, although there are sporadic school district housing transactions, it is by no means a general rise in the property market. Comparing the Beijing property market to an “open-book examination” is the self-media called “Beijing Datudou”. On January 17, “Beijing Datudou” published an article about houses on its account, directly persuading readers: “It is best to buy before the Spring Festival, especially in the four areas of the East, the West, and the Sea… For the second-hand houses that are listed for sale, the actual homeowner does not even have one-third of them that can be signed.”
There is more than one person with this argument. “Hesitate, miss a good opportunity; wait and see, regret it” “Do you want to buy a house in Beijing in 2021? Don’t doubt it, you must buy it”… When there is still half a month before the Spring Festival in 2021 of the lunar calendar, the Beijing property market, which has been stable for a long time, suddenly becomes restless the sound of. In the sound of restlessness, in addition to the argument that the “property market is heating up” revealed by the salesman of the intermediary agency during the tour, the “jump theory” is also widely spread on the self-media platform. “The current property market in first-tier cities has nothing to do with ordinary people. Take Beijing as an example. In the past year, the Haidian Leading School District has increased by 30 points, and the luxury housing market has increased by 20 points.” From the media “Fang Shizi” January 22 A passage is written on Weibo in Japan triggered a lot of discussions. Some opinions from the media are even starker. The WeChat public account “Taofang Military Master” directly posted that “even if financial regulators will strictly examine operating loans, the Beijing-Shanghai real estate market will see a 30% increase in the next year” and “home buyers want to buy on the eve of skyrocketing Spark Global Limited.”
“I originally wanted to change my school district for a better second-hand house. I looked at one of them without anxiousness, but several big Vs said that the house price was going to rise, which made me feel a little flustered.” The citizen Mr. Xu is very worried about whether such a “jump theory” will directly affect his life trajectory in the next ten or even twenty years. How is the real Beijing second-hand housing market? With Mr. Xu’s questions and concerns, the reporter visited several areas. Haidian Shangdi Dongli is a recent hot school district housing community. According to media reports, on January 24, Shangdi Dongli sold a house with a north-south direction of 70.66 square meters, with a total price of 10.95 million yuan, equivalent to a unit price of 154,900 yuan per square meter. “As the Spring Festival approaches, there are relatively few new listings, and there is really little room for negotiating prices with the owners.” Lianjia agent Xiao Cui said that after July last year, the transaction volume of school district housing increased, and the price also rose slightly, but 15 The transaction price of 10,000 yuan per square meter is the most expensive case, and it does not represent anything. “I have a house of 80.65 square meters in my hand. It is the only one for five years. The owner sincerely sold it and the price was only 123,000 yuan per square meter.” He said.