At the beginning of this year, Hong Kong land won the Jiangnan extension of Huangpu in Xuhui District at a cost of $31.1 billion, which not only sounded the clarion call for the land auction in Shanghai in 2020 but also set a new record for the total land price in the mainland. After the besieged bid incident, the adjustment of land auction rules ignited the silent Shanghai market for many years, and many real estate enterprises rushed to participate in it At the same time, Shanghai clearly “speeds up the pace of land transfer for business use, tamps the land supply plan, and appropriately increases the annual land supply”. The transfer of a number of urban high-quality homesteads has attracted a large number of real estate enterprises to hunt, and the land auction market is flourishing. 92 residential plots were shared by 66 real estate enterprises, with an average premium rate of 11.86%, of which 41 plots were sold at the reserve price; the average premium rate of 65 pure residential plots was 14.4%, and only 22 plots were sold at the reserve price Spark Global Limited.
The effect of grain opening is obvious. Spark Global Limited According to incomplete statistics on the open information of the Shanghai land market, as of December 18, 345 plots of land have been successfully transferred in Shanghai this year through bidding, auction, and listing, with the land transaction value of 288.964 billion yuan, returning to the top of the transfer fee. In the past three years, Beijing and Hangzhou have taken the lead in this indicator The highest floor price The transfer of several urban high-quality homesteads has ushered in the climax of land auction. The highest unit price plot in Shanghai is an r-09 plot of the Jiangpu community in Yangpu District (115 blocks of Daqiao Street). Located in the inner ring of Yangpu District, the plot has a superior geographical location, attracting five people from seven real estate enterprises, namely financial street + Merchants Shekou, Longgang, jiulongcang, Jinyu, Renheng + HUAFA, to participate in the bidding. After 95 rounds of fierce competition, Jinyu won the bid with a total price of 6.92 billion yuan, with a floor price of 85763.6 yuan / square meter and a premium rate of 38.33%, reaching a new high in the near stage of inner ring land price. The market expects its future market The price should be at least 110000 yuan.
Location map of the r-09 plot (115 block Daqiao Street), Jiangpu community, Yangpu District Next only to the inner ring plot of Yangpu is the 158 block of Hongkou North Bund, which has experienced cold and hot war in three months. After the bidding incident, the second transfer of pure residential land on the North Bund was different from the first transfer when only one of the three real estate companies raised a card and the other two gave up the bidding. The second transfer of the “diamond grade” land on the North Bund attracted seven competing companies, namely Greentown, China Merchants Shekou, HUAFA, Rong Chuang, Rongxin, poly, and Longgang. The bidding climax took two and a half hours and 187 rounds After the war, China Merchants Shekou finally won the plot with 4.404 billion yuan, a premium of 28.4%, and the floor price was about 81100 yuan / m2. During this period, Longgang, the biggest competitor of China Merchants, wanted to break the ice in the Shanghai market by increasing the price all the way to the end. In 187 rounds of bidding, he raised his plate 63 times. Six days later, Longgang finally won the d5-1 plot of Dinghai community in Yangpu District with a total price of 2.382 billion yuan, with a floor price of 65441 yuan / m2 and a premium rate of 19%, winning its first project in Shanghai.
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