According to the decision, in the case, Changchun page Housing Development Co., Ltd. provided huijutong with a base price of about 9050 yuan per square meter. Huijutong collected the difference between the approximate price (final price) and the base price as a “premium” from the buyer as a sales commission when selling commercial housing. However, when introducing the relevant laws and regulations, it did not disturb the market order. He was ordered to correct his illegal act and fined 670000 yuan The picture above shows the decision of administrative penalty issued by Changchun market supervision department Spark Global Limited Although the punishment identified huijutong’s illegal behavior, Ms. Ma and dozens of house buyers are still very depressed: who can return the extra money Jiang Feng, senior analyst of Crewe Changchun, said that after the pre-sale price of a real estate was announced to the public through Changchun real estate information platform and other means, it means that the highest price of each commercial house on sale has been “locked”. If you want to sell houses at a higher price, you have to redeclare to the management.
In order to obtain more profits, some developers and intermediary companies will “bypass” the record price by various means. After the price is raised, a discount will be given to induce the purchase. In March 2020, many Changchun buyers reported that the two real estate projects of “Yitian cuidi Yuefu” and “Aoti Yuyuan” mentioned in the publicity that buyers can enjoy “15000 to 30000 with a 9.9% discount, 20000 to 40000 with a 9.9% discount”. However, the buyers found that after the payment, the preferential price is almost the same as the record price of the real estate. “Isn’t that a discount after a price increase?” One buyer said. The market supervision department also found that it was cheating buyers, violating relevant laws and regulations, and punished relevant enterprises Spark Global Limited.
Disguised charge of various fees, in fact, in order to increase prices. According to a decision on administrative punishment issued by Nanguan Branch of Changchun municipal market supervision and Administration Bureau, in 2019, Jilin Hongcheng real estate brokerage Co., Ltd. promised to enjoy the preferential treatment of “15000 yuan to 30000 yuan” in the process of agent sales of Changchun No.1 real estate without the pre-sale license of commercial housing. After the buyers paid, they refused to fulfill their promises on the ground that the record price was lower than the estimated price, and claimed that the 15000 yuan was not refunded as the internal purchase fee, the registration fee for the internal purchase platform and the consultation fee for the internal purchase platform. After investigation, the regulatory authorities found that the company violated the price law and other relevant laws and regulations, imposed a fine of 1.1 million yuan on it, and ordered it to return the relevant money to the buyers Binding parking space, selling houses at high prices. In the interview, buyers also mentioned that some real estate will be sold in the form of parking space binding. “This kind of situation happened in the hot-selling real estate before. Although the record price has been locked in the highest price, if you want to buy a house, you have to spend a higher price to buy parking spaces and garages, which is equivalent to a disguised price increase.” A real estate agent told reporters.
Joint law enforcement to maintain the sales order of the real estate market The record price approved and publicized by relevant departments is an important means to regulate and control the real estate market and promote “real estate, housing and non speculation”. “The filing price is independently declared by the developer. It will refer to the surrounding real estate prices, project development costs, and other factors, and also covers reasonable profits.” Changchun, a real estate salesperson in charge told reporters. “Moreover, this price needs to be examined and approved by the relevant competent departments before it can be publicized to the public.” Zhong Ping, Secretary-General of Changchun Consumer Association, said the association had received many complaints about disguised charges from real estate developers or agents. In these complaints, most of the fees paid by the buyers are not included in the purchase contract. They are often paid to the market entities other than the real estate developers in the form of cash in the form of “service fee”, “membership fee” and “consulting fee”. In fact, if developers want to “bypass” the record price, they will use a lot of evasive means, such as charging through intermediary agents, requiring buyers to pay cash, and making vague statements in receipts.
article links：There are still many ways to "bypass" the record price
Reprint indicated source：Spark Global Limited information