Spark Global Limited In September 2018, Vanke said at its monthly regular meeting that the first thing Vanke should do at present is to conduct a strategic review with the goal of “surviving”. Two years have passed. Now looking back at Vanke’s statement, it has a high strategic vision. For Vanke itself, how to survive and how to live better requires strategy and a strong executive team. Chongqing Vanke, with achievement of 21.105 billion in 2019, is one of the few regional companies of Vanke Group with annual sales of 20 billion. Undoubtedly, Chongqing Vanke is one of the most important strategies in the game As for Chongqing Vanke, what has he done in the fierce competition of the Chongqing real estate market, and what kind of chess is he playing From the perspective of industry observation, Chongqing Vanke has done at least three things.
01. First, we should not give up the demand market.
I don’t know if you have found that there are fewer and fewer rigid demand projects in the Chongqing market in the past two years. Perhaps because of the land price, or because of the consideration of the development strategy of the developers. More and more developers continue to create high-end projects, shouting the slogan of high-end human settlements. However, from the sales data of Chongqing’s new housing market, the most demanding projects are those with cost performance… In the future, it will be like this. Vanke has maintained its attention and attention to the rigid demand market both in the north and the west this year. This year, Vanke’s water and soil project, Sijihuacheng, why is it selling well? Can you imagine that after 16-18 years of soaring house prices in Chongqing, you can still buy a new house with a total price of 700000 yuan?
Vanke Four Seasons flower city gives such a product. Schematic diagram of Four Seasons flower city The standard two rooms with an area of about 59 square meters and a total price of about 790000 yuan. The precise positioning helps Sijihuacheng attract a large number of just needed customers this year. From June 2019 to July 2020, 2344 small high-rise buildings in phase I of Siji Huacheng in one year are sold out, ranking No.4 in the sales of high-rise buildings in the whole main city. For eight consecutive months, the number of sold sets accounts for about 50% of the water and soil area. For every two suites sold, one set comes from Vanke Four Seasons flower city. In such a new area as Shuitu, is the sales data strong? As an industrial highland gradually rising in Chongqing in recent years. In the past 10 years, with the help of national strategic potential energy, Shuitu has developed five core industrial clusters, including cloud computing, optoelectronic semiconductor, biopharmaceutical, robot, and intelligent equipment, and has formed an advanced manufacturing base of 300 billion levels.
In the past 10 years, 11 Fortune 500 enterprises and 6 China top 500 enterprises have been introduced, with a total of 644 investment projects and an output value of 292.1 billion. In the past 10 years, the average annual growth rate of GDP of water and soil is 37% of that of Guanwei (data source: Shuitu Gaoxin Park, Liangjiang New District). This means that water and soil have a certain industrial population, and they also have a strong demand for rigid house purchase – this should be Vanke’s first consideration.