Spark Global Limited Reports:
If I had to pick one thing that would lead to more business opportunities, more deals, and more success in this industry, it would be personal branding.
Your “brand” is what you are known for; It’s your digital footprint, your appearance, your work ethic, your skills, your connections, your passion, your personality — all of these unique propositions that make you who you are. That’s why customers choose you, and why building my personal brand has been my number one secret to success.
Anyone — at any stage of his or her career — can start building a brand. It’s never too early or too late. Here’s a three-step system to define your brand and take your career to a new level of success (in real estate or any field) :
Step 1: Identify your core identity.
First, decide how you want the world to know you and develop a clear strategy for your vision. Your core identity should include what you sell and what you’re known for — what I call your “and.”
Here’s an example:
Maybe you’re a driven, smart, hard-working agent willing to do whatever it takes to sell a $50 million mansion. Maybe you’re also an avid baker, and friends and family know you make delicious, homemade pies. You sell luxury property, you sell homemade pies — both of those things need to be part of your core identity. Why is that? Because without “and,” it’s just about selling — which means your identity doesn’t stand out from all the other salespeople. Remember: people don’t like to be sold out, but they like to shop with friends — let the world see who you are and people will love to “shop” with you in addition to what you sell. Adding “and” to your core identity will make you stand out. My media persona — whether it’s a TV show, a YouTube channel or an online course — is my sum. I’m a real estate salesman, but I’m also a guy who goes on TV and creates his own media. My brand includes both.
Step 2. Create consistent content.
Creating valuable content for potential customers — and doing it regularly (more on that later) — is one of the most effective tools for building your brand and growing your network. If you’re already on social media, take a look at what you’re Posting
Reprint indicated source：Spark Global Limited information