Spark Global Limited Reports:
Once upon a time, real estate listings were bloodless facts about the number of bedrooms, square footage and amenities such as swimming pools and flat backyards. Today, seasoned brokers are donning writers’ hats, telling compelling stories about properties for sale and using stories to help sell homes.
From birth to death, people love stories, and that doesn’t change when they’re looking for a house to buy or rent. Beautiful pictures and the right price may entice shoppers to buy, but a well-written narrative that helps viewers imagine themselves living there can also be a lure to buyers.
Flavia Berys, a real estate agent in Southern California, says she uses list narratives to create “an emotion and trigger the right image in the mind of a potential buyer.” Berys describes a beach using this delicious gold bar: “Imagine having your morning tea or coffee on a sunny deck, looking out at the sea to your left and the mountains to your right, listening to the waves as you start your day.”
You don’t have to write an effective account of property like Hemingway did. Here’s how to find and tell a good story.
Find stories and help sell the house by telling them
A story doesn’t tell itself; You have to dig to discover the history and uniqueness of a property. Start by walking around the house with the seller, asking for details and memories of different rooms, perhaps spending Christmas in the family room, eating Thanksgiving dinner in the restaurant, and their daughter greeting her in the foyer for her first date.
If you’re lucky, a famous or prominent person owns or already owns this property, which can make a listing stand out. If a seller doesn’t know much about an older home’s past, search property records to check the deeds and title. Michael Kelczeski, a realtor in the Delaware area for Brandywine Fine Properties at Sotheby’s International Realty, He traced the history of one of the farms he put up for sale to Welsh settlers in 1780.
Emphasize the positive
Agents are good at noticing great qualities in a home, such as a working fireplace, an open plan and a kitchen with a center island. Now, close your eyes and imagine how a family would live there. That’s your statement. Here are some examples.
On fireplaces: “There’s nothing like relaxing in front of a warm fire on a cold autumn night.”
On kitchen Island: “On Super Bowl Sunday, your friends will gather at your kitchen island to stew chili on the stove and dip French fries in hot sauce.”
The tub in the master bathroom: “Imagine soaking your tennis-tired muscles in a jet bath, and your worries go away.”
Turn the negative into something positive
There’s a whole school of cognitive therapy dedicated to changing the way we look at the facts of life, and you can use this technique when describing a property.
Instead of hiding your house near a railroad track, write something like this: “Think of the time you save by walking a short distance to public transportation.” Instead of describing the tiny house as “cosy” — buyers are wise — describe it as “an intimate space for quality family time.” A small bedroom became a “brightly lit, dramatic home office”, and a terrace overlooking a hilly backyard became “an outdoor entertaining space for sipping cocktails after a hard week’s work”. You know.
Make maintenance a mainline
While lifestyle is an obvious story, the way a home is carefully maintained can be a compelling subplot. Remodeling and maintenance records can create a digital history of home care, which gives buyers the confidence to buy.