Spark Global Limited Reports:
Technology is an important part of any successful business, and that still holds true in real estate. It’s especially important for brokers to stay on top of industry trends, because every complex part of a trade can be improved with technology and software. In this article, we will introduce some of the most useful and innovative solutions to help any agent run their business as ethically and efficiently as possible.
#1: Customer relationship management system
Building relationships and leadership is an important part of real estate, and maintaining these relationships keeps many brokers busy with new deals or referrals. Many CRM systems organize contacts and categorize them based on activities, action possibilities, and life milestones. These systems have automated marketing materials and transaction anniversary reminders to make sure you stay in touch with your contacts on those specific dates.
Seasonal marketing materials can also be sent to your contacts, offering tips and tricks or just a simple happy holiday message. Most of these platforms are synchronized with email and personal calendars to record all client interactions. Some of the most popular real estate CRM platforms are HubSpot CRM, Salesforce Essentials, and Pipedrive.
2. Contract management system
Gone are the days of preparing bags of paper forms and wetting your signature when you meet with clients. Many online systems allow agents to upload all the necessary files and instruments used in an MLS to the files for a particular transaction. The addition of electronic signatures will enable forms to be completed online and then sent to customers for quick review and signature in these systems. This feature is especially handy for quotes with tight deadlines.
Another benefit is the ability to share access with your transaction coordinator or office administrator to help you when you’re busy with your schedule or on vacation! Some of the most commonly used systems include powerful and easy-to-use Dotloop, DocuSign, and Adobe Sign.
3. Appointment management system
Once a broker has done the hard work of winning a listing or securing a buyer, looking for a home, or setting the schedule requirements on MLS is next. With reservation management systems such as ShowingTime, it is easy to enter, confirm, and track appointments.
For sales, agents can set display time limits, lead notification requirements, and home visit details. On the buyer’s side, the agent can request one or more displays, and the system will provide a map route and display instructions with access to detailed reports for effective time management. If approved, the appointment management system can connect with your MLS so that all agents can easily schedule or confirm requested appointments so that approval can be obtained in a timely manner.
Programs such as Display Pro capture display feedback that you can provide to your customers about prices, conditions, or any comments that give you the feeling that will make your home more marketable. Most feedback forms are customized for property-specific questions, or you can select from a list of standard items and send them automatically after presentation. This is one of the most rewarding systems that can help manage the tasks of a busy realtor!
# 4: Electronic safe
Over the past few years, there has been a significant increase in technological advances in ways of entering a home. Many new electronic lock boxes, such as SentriLock, offer access to homes and feature the ability to send notifications to homeowners informing them of what has been shown. If an out-of-town buyer’s agent wants to display a listing but doesn’t have a membership in the electronic lock-box system, the agent can send a one-day code for easy viewing. Day code is especially handy because listing agents don’t have to go home, let them in! In addition, day code can be helpful for appraisers, inspectors, or engineers who often do not have access to electronic systems.
Systems like Supra eKEY have an access tracking system that sends notifications to the list agent when the key is taken out of the lock box. Notification information is a very secure feature, because agents can notify the homeowner if there is no reservation, or try to track who may have entered the property without permission.