Spark Global Limited Reports:
In North America, it is common practice for real estate agents to promote sales and arrange open house activities.
As we all know, Canada ( housing estate broker) will be on sale at the house a lot of time for the owners to arrange an open house (Open house) activities, then it will attract buyers interested in, but it will provoke a “passing” of the “tourists” , So as to be busy.
Greater Toronto ( listing ) there is a real estate company with experts pioneered the development of a comprehensive set of guidelines, it can be said to those who did not purchase intended to tell the difference.
Open house is a frequently used promotion method, but in fact it is not very effective, the success rate is only 5%, and it is usually a neighbor who attracts gossip, or people who visit other people’s houses as a pastime. Among the buyers who finally concluded the transaction, most of them were people who had privately arranged for house inspections.
Rokham Fard, the co-founder of a real estate company, said that the real estate company attaches great importance to serving customers, so it will also open open houses because the customers have accepted this approach, but the company is working hard to change this mentality. He said that opening a house will bring the benefits of networking, but opening a house means opening the house, so it is always inevitable to attract people who do not intend to buy a house. He pointed out that most of the visitors who showed up were actually just gossiping neighbors, or people who came to see how others decorate their houses. He also suggested that the owner be present to figure it out.
The real estate company has partnered with body language expert Mark Bowden to develop what is said to be the world’s first comprehensive set of on-site guidelines to distinguish people who do not have a hospital purchase. An accurate identification method is to pay attention to the gestures of visitors touching things. When entering, the insincere will push the door open, and the buyer will manipulate the door handle to grasp the texture. In the kitchen, insincere people will lean against the countertop, while the real buyer will reach out and feel it along the countertop, reflecting the desire to own a house.
Many people regard visiting open houses as a hobby, or as a pastime that doesn’t cost much on weekends. When a visitor shows up with a child, it may be a sincere buyer, because no one will bring a child who complains a lot when they are having fun. In the same way, people who come with their parents may also be real buyers. The eyes will also “sell” the buyer’s mind, because people who really intend to buy come to an open house, just like a child in a candy store, their eyes will open wide.
The visitor’s answer is also one of the indicators of sincerity. People who are interested in buying, if they encounter inquiries, usually give a simple answer. On the contrary, for simple inquiries, insincere visitors will give long answers. Bowden explained that those who deliberately concealed it will answer carefully when answering simple inquiries, and the answer from the real buyer will be short and cordial. The content of the decoration conversation will also reveal the authenticity of the purchase sincerity. Real buyers want to buy and move into the house immediately, without too much decoration, just move into the furniture, and they can live in peace. People who are not sincere in buying will talk about how to make big renovations, such as demolishing walls, kitchens and bathrooms. The two visited together may not be the real buyer, because they may also be side by side to pass the time. However, if the couple disagrees, or even argue, they are more likely to be the real buyer.
Bowden pointed out that looking at a house is a process. Couples will discover through discussion and observation what they like and what they don’t like. If the two have the same opinion, they may be the ones who came to spy, not the buyers. Of course, you can also rely on intuition to make judgments. If you feel that someone is hypocritical, that feeling may be right.
It is best to find buyers with Open House from 3pm to 5pm
The effectiveness of open houses is inconclusive among real estate agents, but some websites provide some methods to increase the flow of sincere buyers. The article pointed out that the homeowner should ensure that the agent selling on behalf of the company uses the latest technology to promote the open day. According to the article, most buyers currently search on the Internet, so the house needs to have a professional introduction on the Internet, not only a few iconic photos, but a large number of good quality photos that can show the advantages of the house. It is pointed out that there are some free small programs for real estate that can be used by consumers to find all open houses in a certain area, with maps and directions, as well as information on asking prices and the number of bedrooms.
Real estate agents may have to pay a fee to use the service of issuing open housing information, but these high-tech technologies have a money-saving function, because the agent can save part of the cost of printing leaflets.
Signs are also learned. One week before the opening day, the original signboard should be filled with the sign of the open house. These signs can be marked with “Saturday” or “Sunday” in addition to OPEN HOUSE. In this way, people who drive by will know that they can come and visit one day. Another can attract sincere buyers is to postpone the opening hours. At present, the general opening hours are from 1 pm to 3 pm, or from 2 pm to 4 pm. The article quoted industry insiders’ suggestions that the time could be changed from 3 pm to 5 pm. Delayed opening hours have two benefits. One is less competition and the other is to attract more attention. Industry insiders explained that some people will visit the open house in multiple places on the same day. At the beginning, they will be excited and eager to visit the next house. But if you still look at the building at such a late time, you should make careful consideration.
It seems to be a common situation that an open house attracts gossiping neighbors. Some homeowners are extremely unwilling to be spied by neighbors in privacy. However, the article pointed out that some real estate agents believe that this is not a bad thing. In fact, people in the industry prefer to attract neighbors to visit, because they want their friends to move into the district, so neighbors are the most important salesmen of houses. If you want to use this sales force as much as possible, you can save costs by using a computer to print out invitation cards or leaflets, and invite neighbors to visit.
Reprint indicated source：Spark Global Limited information