After seeing the house in Guangzhou for nearly half a year, Li Hua (pseudonym) experienced the market from the upward stage to the regulation cycle.
After many selections and comparisons, Li Hua finally found his ideal house in Nansha in April this year. Then he recognized the chips before opening. However, with the implementation of the price limit policy in late May, some buildings in Guangzhou began to turn from fine decoration delivery to blank, as did the buildings recognized by Li Hua.
Because “the total price of the blank is not much cheaper than that of the hardcover, and it will take hundreds of thousands of decoration after buying it”, finally, Li Hua had to choose to withdraw the financing and embark on the road of looking at the house again.
Embarrassingly, “blank delivery” is no longer the behavior of individual real estate. Recently, times finance visited several sales offices and found that the number of buildings delivered by rough or paperback has expanded, and more buildings provide buyers with the option of delaying signing decoration contracts.
Under the “heavy fist” rectification, the transaction of Guangzhou real estate market began to weaken. According to the data of Guangzhou Zhongyuan research and development department, 7652 sets of first-hand residential online signatures in Guangzhou were signed in July, down 10% year-on-year.
Guangzhou will also take more stringent control measures. A number of industry insiders confirmed to times finance that the latest record price of future sales properties must be reduced by 3% on the basis of the previous period, otherwise the pre-sale certificate will not be obtained.
Real estate enterprises play a marginal ball, “double contract” reappearance
In fact, as early as early March, there was market news that Guangzhou Huangpu District would limit the price of new houses. Since then, it was rumored that the price limit would be extended to multiple regions. By late May, the price limit policy was officially implemented, involving multiple administrative regions of Guangzhou.
As a result, the real estate with the government guidance price lower than the expectation of real estate enterprises will fit the government guidance price by “reducing decoration” to speed up shipment. Times finance and economics learned that “decoration reduction” includes blank and paperback, of which blank delivery is more favored by real estate enterprises. The real estate recognized by Li Hua belongs to the first batch to adopt this response strategy.
Recently, times finance visited and consulted a number of buildings in Guangzhou and found that at least 18 buildings have been, prepared or are considering the implementation of rough delivery. These buildings are distributed in Tianhe, Haizhu, Panyu, Baiyun, Huangpu, Nansha, Zengcheng and other regions.
Among them, a holding real estate located in the Huangge plate of Nansha District has been implemented for nearly two months. At present, the average price is 27000 yuan / m2, while the price range before the price limit is 27000-29000 yuan / m2.
Times finance learned that after this period of adjustment, the real estate has added fine decoration services, that is, buyers can choose to entrust developers to decorate the house, and the decoration standard is 1000 yuan / square meter. Not only in Nansha, but also in Huangpu District, where the price limit news first came out, there are “blank plates” adopting similar decoration strategies,
However, in order to avoid the suspicion of “double contract” recognized in the past, the decoration contract will not be signed at the same time as the house purchase contract. One of the real estate staff told times finance that “when decoration is needed, the developer will contact the owner again”.
It is worth mentioning that Guangzhou imposed strict restrictions on the record price of real estate from the end of 2016 to the beginning of 2018. At that time, most real estate signed house purchase contracts and decoration contracts with buyers at the same time, which was almost an unavoidable hidden rule for buyers at that time. As the decoration cost is not included in the total purchase price, the cost cannot be loaned, which increases the down payment proportion of buyers in a disguised manner. With the loosening of this regulatory measure, the “double contract” has gradually disappeared, and the Guangzhou property market has returned to the “era of fine decoration”.
Today, under the “heavy fist” rectification, Guangzhou property market has a different phenomenon from the past. In addition to delaying the signing of decoration contracts, some buildings adopt the sales strategy of “unified price”, that is, all houses are sold at the same unit price regardless of floor, house type and orientation. According to the proportion of down payment and the length of payment time, buyers are divided into different house selection orders. Buyers with high down payment and fast payment give priority to house selection.
“The main reason is that the developers want to get the payment back as soon as possible. First, sell the products that can be sold as soon as possible, and what should be done with the remaining parts.” An insider told times finance.
“Net red disk” crazy price reduction, regulation and control should be increased
The above sales strategy means that under the same price, the earlier buyers buy the house, the better the supply. However, during the field visit, times finance and economics found that the sales strategy did not attract more buyers to the real estate. There are few tenants in the sales offices of multiple real estate. From the feedback of several people in the industry, it is a common situation in Guangzhou real estate market.