In 2019, 17-year-old Hunan girl Xiaoli came to Shenzhen and became a real estate agent. For her only junior high school degree, this may be a few industries that can achieve rapid wealth accumulation. However, this year, after the “2.8” new deal, she, who once earned more than 100 million Commission in 2020, is facing the most depressed situation in Shenzhen real estate market in the past decade.
Like Xiaoli, some agents will not return to Shenzhen since the Spring Festival at the beginning of the year, some leave the intermediary industry in spring and summer, turn around to do take-out, express delivery and so on. Regulation, is in Shenzhen real estate intermediary industry set off a wave of shuffle storm.
But after several rounds of regulation, some experienced head real estate agencies have long grasped the industry essence of oligopoly market pattern. Although they are also suffering from the cold and clear second-hand housing transaction, they are orderly promoting staff training, upgrading of the second-hand housing trading system, etc., in order to have more adequate preparation to seize the market opportunities when the next wave of market comes. Individual intermediary agencies are looking forward to taking advantage of the opportunity of small intermediaries to expand business layout and supplement the short business board.
Market people believe that in the real estate intermediary market in such first tier cities as Shenzhen, Shanghai and Beijing, the oligopoly market pattern will not change substantially. The market share of the head real estate intermediary institutions is expected to be further consolidated and improved. Other real estate brokerage brands focusing on services in a certain segment of the field will also have the opportunity to burst into lasting vitality.
Intermediary practitioners seek another way out
Although Shenzhen real estate intermediary association mentioned in the summary and forecast of the real estate market in the first half of 2021 released in early July, the total number of employees registered in real name of Shenzhen is still at a stable level, a slight decline of 11.8% year-on-year. However, due to the large liquidity of the industry, many phenomena such as loss of registration and filing, the continuous improvement of star rating, or the failure of small intermediary agencies to organize brokers to examine and record are a large number of phenomena. It is the default fact that the real estate brokerage practitioners exceed the statistical standards of the association.
According to the first financial knowledge, because of the no longer optimistic about this year’s Shenzhen real estate market, many intermediary brokers who have worked for about two years choose not to return to Shenzhen after the Spring Festival, but to other cities.
Several industry respondents told the first financial reporter that the loss of real estate agents in Shenzhen in the first half of this year was far beyond the official statistical standards, with about 10000 people. An industry observer also gave a more precise number of “around 12000 people.”. With it, small-scale real estate agencies, with the potential to destroy the decadent closed stores, closed down.
The cold and clean property market brought by the new “2.8” policy is considered to be the core factor of the turnover trend of real estate agency in Shenzhen.
For the store transaction status since last year, the mood of Xiao Luo, the store manager of real estate agency store in Bao’an District, Shenzhen, can be described as “roller coaster”.
After the outbreak last year, the average price of many used houses in Bao’an center area jumped to more than 100000 yuan / m2. In the second half of the year, Shenzhen real estate market is booming, with thousands of people robbing houses, investors running into the field, crowdfunding and holding real estate on behalf of others. In the trend of near runaway housing snatching, the business of the popular real estate intermediary stores has been booming. It is not uncommon to join stores to sell houses for millions of yuan a year. Every time when a new hot market is opened, the intermediary agent is busy late into the night, not to eat is the normal.
Reprint indicated source：Spark Global Limited information