Recently, a news about “the intermediary fee for housing transaction shall not exceed three times the local social average wage” has aroused concern. After the implementation of the “double reduction” policy of education, the outside world has fully seen the power of supervision. At this time, the wind and grass of any large platform will make people nervous.
Taking the intermediary fee of second-hand housing in Beijing as an example, the chain home with the largest market share is generally 2.7%, that is, to buy a house of 10 million, the intermediary fee is 270000. If, according to rumors, the intermediary fee shall not exceed three times the local social average wage, calculated according to the social average wage of 12160 yuan in Beijing in 2020, that is, the intermediary fee shall not exceed 36480 yuan, which can be called a “blow” for the industry that depends on the intermediary fee for a living.
However, the first line of real estate asked a number of people in the industry for confirmation. The other party said that the news was false, and even one directly pointed out that it was “vicious competition in the industry”.
From the screenshot, the original source of the news came from Dafang duck. It is reported that Dafang duck was founded in 2015 and is a mixed reform enterprise with shares of Shanghai state-owned enterprises. Its business positioning is “the first real estate e-commerce platform to go completely intermediary” in the world. Through the Internet plus community, it helps people buy and sell houses, and their businesses are mainly distributed in Shanghai.
The three characteristics of its business model are “no stores, no salespeople and only fixed service fees”. Therefore, advocating the reduction of intermediary fees is a proof of the “correct model” of Dafang duck.
For intermediary fees, various cities have issued standards.
In 2011, according to the regulations of Beijing Municipal Development and Reform Commission on intermediary fees, the charging standard of residential trading brokerage services in the city was uniformly reduced by 0.5% (see the figure below for the adjusted charging standard).
The provisions also add that the charging standard can float downward. A few particularly complex residential trading brokerage services can float upward appropriately on the basis of the specified charging standard with the consent of the trading parties, and the maximum floating range shall not exceed 10%.
Reprint indicated source：Spark Global Limited information