China’s real estate enterprises’ sales performance list was published by China Research Institute, billion Han think tank and klirey in succession. With the year 2021 coming to the end of the half, the list can also be regarded as the “mid year test” report card of real estate enterprises.
According to the data released by the Institute of China, the super camp with more than RMB 300billion has expanded from three “biwanheng” to 4, with financial creation following the top three with RMB 32.8 billion, and the monthly sales volume in June is close to 80billion yuan. Meanwhile, the sales of real estate enterprises with sales of more than 100 billion yuan reached 19 and 132 of them, which were significantly increased compared with the same period last year.
Top10 data source of sales and area of real estate enterprises in the first half of 2021: China Research Institute
300billion super camp increased to 4
From the sales scale, the sales volume of Top100 real estate enterprises rose 7.8% year on year in June, and the sales performance has achieved steady growth.
In 2021, the “semi annual examination” witnessed a significant growth in the super camp. The total sales of four real estate enterprises, namely, Biguiyuan, Evergrande, Vanke and rongchuang, reached 1449.9 billion yuan in January June, among which, the sales performance of Biguiyuan was 42.4 billion yuan, exceeding the second China Evergrande RMB 70billion, becoming the second largest gap in the list; The biggest gap is the fifth poly development and the Sixth China Sea real estate, 78.6 billion yuan.
Data source: Institute of middle reference
The division between the head housing enterprises is not hindering the expansion of hundreds of billion legions. From January to June, 19 real estate enterprises with sales of more than 100 billion yuan increased by 6 compared with the same period last year (13); Meanwhile, 132 Housing enterprises with 10 billion yuan increased 25 from the same period last year (107).
According to different echelons, 15 cities in the first camp (100billion-300billion yuan) accurately grasp the development opportunities of hot cities such as the Yangtze River Delta, and push the market pace closely, with the average sales growth rate of 43.9%; The average sales growth rate of 23 enterprises in the second camp (50-100billion yuan) is 35.2%; The third camp (30-50billion yuan) and the fourth camp (10-30 billion yuan) were 18 and 40 respectively, with the average sales of 39.2 billion yuan and 22.27 billion yuan respectively, with a year-on-year growth of 41.6% and 54.2%.
The total equity sales of Top100 real estate enterprises amounted to 5trillion yuan, with market share of 56.6%, up 2.1 percentage points.
The threshold of each camp has risen again
The threshold value of TOP10 Housing enterprises was 1648.8 billion yuan, an increase of 48.3% compared with the previous year, and the competition among top housing enterprises was more intense; The threshold values of top30 real estate enterprises, Top50 real estate enterprises and Top100 real estate enterprises are 64.66 billion yuan, 43.3 billion yuan and 17.77 billion yuan respectively, which are 34.1%, 36.5% and 58.4% higher than that of the same period last year.
From the perspective of regional contribution of marketing of major real estate enterprises, the performance contribution rate of tier 1 and tier 2 cities still dominates, and the demand of Tier 3 and Tier 4 cities has been released.
Data source: Institute of middle reference
In the first half of 2021, the top three cities of 20 representative enterprises’ sales contribution were Nanjing, Hangzhou and Shanghai respectively, all of which are located in the Yangtze River Delta city group, with the contribution rate of 6.8%, 5.8% and 4.6% respectively. Among them, Nanjing has the highest sales contribution rate and Wuhan has the fastest growth rate. Nanjing increased by 1.3 percentage points compared with the same period last year, while Hangzhou was flat, while Shanghai fell by 1.4 percentage points, and urban differentiation was significant. The contribution rate of 20 representative Housing enterprises in Wuhan sales increased fastest, up 2.4 percentage points.
The target completion rate of 32 real estate enterprises exceeds 50%
In 2021, some leading real estate enterprises represented by Evergrande and others actively adjusted their development strategy, and slowed down the growth target of performance scale under the expectation of pressure on investment and expansion momentum. According to the analysis of the Institute of China, from the perspective of 32 real estate enterprises that publish the sales target, the average growth rate of the target is only 13.5%. The enterprises pay more attention to the balanced development of scale, benefit and wind risk, in order to seek sustainable development in the stable.