The “618” Carnival in 2021 is not only an outbreak of orders from all walks of life enterprises, but also a carnival for real estate enterprises to sprint the semi annual report. According to the “China Times” reporter incomplete statistics, “618” during a number of real estate companies have launched a special promotion.
Under the test of the epidemic situation and the financing environment, real estate enterprises present a variety of situations. According to the data of China Index Research Institute, in the first five months, the sales performance of different camps of real estate enterprises developed differently, with the fastest growth rate of 10-20 billion camps and outstanding performance of middle camp enterprises.
As a matter of fact, while the sales volume of head enterprises increased year-on-year and rushed to the semi annual report, the pressure of some small and medium-sized real estate enterprises doubled, and the choice in front of them was to be merged or even bankrupt. According to wind data, as of June 18, there were 358 mergers and acquisitions in the real estate industry in 2021, with an average of more than two per day.
In this regard, industry experts believe that the trend of differentiation in the future development may further intensify, and small and medium-sized real estate enterprises need to actively study the development problems.
Development differentiation of real estate enterprises in the first five months
The National Bureau of Statistics recently released the data on the investment and sales of real estate development in 2021, which shows that the sales area and sales of commercial housing in the first five months have increased.
Referring to the top sales performance of real estate enterprises in the first five months of the Index Research Institute, from January to may 2021, the average sales growth rate of top 100 real estate enterprises is 71.4%, and the average sales is 55.5 billion yuan. Among them, there are 15 real estate enterprises with sales exceeding 100 billion yuan, country garden exceeding 300 billion yuan, Evergrande, Vanke, rongchuang and poly exceeding 200 billion yuan, and 118 real estate enterprises with sales exceeding 10 billion yuan.
In the first five months, there were 15 super camp real estate enterprises with a sales growth rate of 54.6%. There are 18 real estate enterprises in the first camp (50-100 billion), with an average sales growth rate of 63.3%. The second camp (30-50 billion) has 21 enterprises with an average sales growth rate of 68.5%; The third camp (20-30 billion) and the fourth camp were 17 and 29 real estate enterprises, respectively, with average sales of 23 billion yuan and 16.48 billion yuan, up 70.9% and 88.7% year on year, respectively.
Liu Shui, deputy research director of enterprise business department of China Index Research Institute, pointed out that the development of different camps of real estate enterprises is differentiated, with the fastest growth rate of 10-20 billion camps and outstanding performance of middle camp enterprises. The top 100 threshold value was 14.38 billion, up 94.4% year on year.
Although there is a trend of differentiation in the camp development, the real estate enterprises that have achieved good sales performance in the first five months have also started to sprint to “618” in order to submit a brilliant semi annual report.