Most of the old jobs can be paid 300000 per year, and it is not uncommon for management posts to pay millions of annual salaries.
the “layoff tide” of the real estate circle is coming after another. Many real estate people in it are afraid that they will be “laid off” one day. But what the outside world did not realize is that, under the trend of the old reform outbreak, the real estate enterprises who tried to make the downsizing action are expanding the old reform business departments with great efforts.
times finance and economics searched for positions in major recruitment platforms with the keywords “old reform” and “urban renewal”. Dozens of real estate enterprises are vigorously recruiting old reform talents, including the previous rich force of over 30% of the staff cuts, and also released several post related to the old reform business.
from the recruitment information, the subdivisions involved in these posts cover the whole cycle of the old reform business, such as the early project investment and development signing, the mid-term demolition and development, and the later operation. The real estate enterprises are very generous, and the annual salary of most old post changes can reach 300000, and the annual salary of millions of management posts is not uncommon.
the old to senior management pay starts to jump from million
compared with the ideas that real estate enterprises have been keen to recruit 985 and 211 high-level students in the past few years, behind the recruitment of old talents, it is actually a “war” about seizing the old reform resources.
a real estate enterprise HR who is looking for the old transformation talents for the company tells times finance and economics. Generally speaking, whether the old reform business department is familiar with the relevant departments of the old government reform and has the investment and expansion ability is the first assessment for the candidates and the most important one. Even many posts have rich resources, contacts or old reform experience, and the qualifications of candidates The requirements of operation capacity can be reduced appropriately.
As it said, from many open recruitment information, whether it is the early layout of the old housing enterprises with local advantages or the old reform “new soldiers”, in the recruitment of the old reform department, the requirements of each real estate enterprise are relatively consistent, around the word “resources”.
take jiazhaoye, the old change from Dawan district to “big household”, for example. The recruitment information shows that eight of the 15 recruitment information issued by the urban renewal group are investment expansion posts. The job requirements of these posts indicate that candidates need to be familiar with the old reform policy and have systematic professional knowledge of urban renewal projects, and also show that they will give priority to having three old reconstruction projects Land resources are inspected.
the same is true for Fuli, headquartered in Guangzhou. The requirements of a recruitment information for urban renewal senior executives published by the company indicate that candidates need to have more than 10 years of old work experience in the old reform of large enterprises or local well-known enterprises or business counterparts, and be familiar with local land policies and regulations, and have rich government contacts.
However, foreign real estate enterprises are more eager for resources. The real estate enterprises such as Xuhui and rongchuang require the candidates of urban renewal investment and extension post to have certain social resources and project resources, have good relationship with relevant functional departments of local urban renewal, and give priority to those who speak Cantonese and Hakka, and have the working experience of local urban renewal Bureau Planning and review and policy and regulation departments.
“The competition of the old reform projects is obvious now. The large and small housing enterprises in the country want to rob the market and project. However, there must be differences between the old reform and the traditional housing. The binding with the government is deep. Once the lack of resources and experience, even large brand housing enterprises, it is not easy to take the project. So, it is like building a house to build the foundation first, before the formal project, enterprises need to rob the talent resources. ” HR said.
Because of this, the real estate companies are willing to smash down the heavy cost to compete for old talents. The search conditions of hunting employment net are “salary more than 1 million”, and the relevant old post change information is displayed as “100+”. Basically, the level of the rank of director or general manager, the monthly salary level will be more than 50000 yuan, and the high salary can achieve million annual salary.
In addition, the annual salary of senior executives is about 3.6 million in the public recruitment information. For example, one TOP10 real estate enterprise recruits the vice president of the old reform, and the monthly salary is 120000 yuan-200000 yuan, indicating that 18 salary is paid throughout the year, that is, the annual salary of the post is 3.6 million yuan in terms of the highest monthly salary, while the recruitment information of the other shows that the monthly salary of the general manager of the old reform business department is 167000 yuan-208000 yuan, and the annual salary is issued throughout the year 12 pay, or the maximum annual salary, is close to 2.5 million yuan.
the above-mentioned hr of real estate enterprises more told times finance and economics that the real estate enterprises in which they were located have formulated a number of salary policies for the old change to the president level position, that is, the million jump and the top is not capped. “The company means that when we meet the excellent old reform talents in all aspects, in addition to the basic post salary, the company can provide multiple performance rewards, which is not capped in this part.”
blowout of old urban reconstruction in first tier cities
What drives the heavy money “snatching people” of real estate enterprises is the old reform, which is considered to have a trillion scale of new “tuyers”.
In 2019, the central economic work conference mentioned that we should strengthen the upgrading of urban renewal and housing stock and do a good job in the transformation of old urban residential areas. According to the data released by the Ministry of housing and construction, the number of old residential areas to be reconstructed in China has reached 170000, involving a building area of 4billion square meters. Based on the per capita living area of Chinese urban residents, the population of the old communities with a total of 4 billion square meters is at least hundreds of millions.
The direction of the old urban reform is planned, and the core tier 1 and tier 2 cities are moving. Last year, Beijing issued the comprehensive renovation plan for old residential areas in 2020, which made it clear that in 2020, Beijing will start 80 comprehensive renovation projects for old residential areas, complete 50 old residential comprehensive renovation projects, and complete fixed assets investment of 1.28 billion yuan; two days ago, Beijing disclosed that in 2021, 300 old residential reconstruction projects, about 11million square meters, are planned to be started.
Shanghai is also accelerating the pace of urban renewal. Recently, Shanghai announced its target of the old reform this year to ensure that 700000 square meters of old reform is completed, an increase of 150000 square meters compared with the target of 550000 square meters last year.
If the urban renewal of Beijing and Shanghai is accelerating, the urban renewal in Dawan district has started running mode. By the end of December 2020, the area of “three old” transformation in Guangdong Province has reached 9260000 mu. In recent two years, the Dawan district has signed up to 10 billion old reform projects with investment scale. When the actions are intensive, the number of new and dynamic old reform projects in a single month can reach more than ten.
A large number of old reform projects have been launched, which makes the real estate enterprises see the opportunity, and large and small housing enterprises are swarming in. According to the report and public information of real estate enterprises in 2020, Craig Real Estate Research Institute has already experienced urban renewal and transformation for over 60% of the top 100 listed real estate enterprises, of which about 40% of them have reached the scale of over million parties. Top50 real estate enterprises involved in urban renewal accounted for 78% and the proportion of the real estate enterprises with the scale was 51%.
Analysts of the Research Institute of real estate of keerlui pointed out that the floor price of land obtained through urban renewal is often lower than the surrounding land, and real estate enterprises can use lower land acquisition cost to pry higher profits. With the progress of urbanization, the land in the first and second tier cities is increasingly scarce. Some old buildings need to be demolished and rebuilt. Urban renewal becomes the channel for housing enterprises to broaden the access to land The effective means of.
It is worth mentioning that although there are many cities in the country that are promoting the old reform, Dawan district is the most concentrated and competitive place for real estate enterprises. Especially in a first tier city like Shenzhen, land resources are tight and land prices are high. The real estate enterprises should ensure the increment of land under the premise of controlling the cost. The old reform is regarded as a very important way.
reflected in the recruitment information, Dawan district occupies a large proportion of posts, which shows the heat of old reform in Dawan district. And dozens of real estate enterprises issued the recruitment information of old reform positions in Dawan District, which indicates the enthusiasm of the housing enterprises to layout the old reform market in Dawan district.
The data of the Research Report of ansense solid income further proves that Dawan district is the main cluster of urban renewal business of real estate enterprises. Data show that Shenzhen, as the first city to put forward the concept of urban renewal, is the most updated and distributed area of real estate enterprises by 2020 China Daily. 13 Top50 real estate enterprises, such as jiazhaoye, Evergrande, Longguang, excellence and China Resources Land, have layout, while 9 and 6 Top50 Housing enterprises are distributed in other cities in Guangzhou and bay area.
Reprint indicated source：Spark Global Limited information