After the design and construction phase has evolved into a standardized product model, can it evolve into a platform ecological model?
Ming Yuan Jun feel, for most developers development is more difficult, but some special enterprises are possible to achieve.
For example, greentown Management, a giant in the agent construction industry, wants to become a platform that links investors, developers, operators and service providers with professional development and agent construction standards as the core.
Before, Greentown management is just to earn money for agent construction. If it can enter the platform mode, the profit mode will be very rich.In general, there are the following three categories:
Money earned from business traffic:
Greentown management platform more and more projects, more and more traffic, related to the whole real estate industry chain on the various needs are also more and more.
Through cooperation, acquisition and incubation of relevant professional companies, such as design companies, consulting companies, business operations companies, marketing planning…And so on, and give these companies a diversion, so they can make a profit.
Earn money for knowledge and standards:
For projects that are not suitable for agent construction, Greentown management provides consulting services to earn money from knowledge resources.At the same time through the greentown standard and other output, earn the standard service itself money.
Making money from financial flows:
Some government agent construction projects, such as EPC, PPP, etc., will generate flow and profits when funds pass through Greentown management as receivables and payables.In addition, after the receivable agent construction fee reaches a certain flow rate, such as billions of dollars per year, the stable usufruct can be turned into financial products.When the client of the project needs financing, greentown management platform can provide support and charge a certain fee.Similar operations include supply chain finance and so on.
Iii. Real estate marketing: Platform ecological model has appeared
At present, the marketing of some real estate enterprises has evolved into a standardized product model:
The same product department publicity, from the design, copy to release channels, costs, headquarters have a unified design.
Shell is a platform ecosystem, and so is the 58 Alliance to some extent.
Using the platform ecological mode to strike the traditional project marketing mode is to strike the dimension reduction.Therefore, it is not surprising that channels have been able to take the initiative in recent years and take a large part of developers’ marketing expenses.
Shell’s own model, core real estate standards and Internet technology, etc., a variety of media analysis has been a lot, not to repeat.