The benefits of the project model are:
Personalized, each project production is different, if the author carefully, can make the work into a work of art.
Weaknesses of the project model are:
The reliance on individual capabilities is so strong that it’s hard to replicate on a large scale and therefore not really big.
At the very beginning, Mercedes Benz was also a project model:
Demand from high-end customers, and partners who understand the whole process of car design and production to tailor their cars.
Then there is the standardized product model.
Most manufacturing is a standardized product model.
The originator of the standardized product model was Ford Motor.
At a time when Mercedes was making bespoke cars for high-end customers, Ford went in the opposite direction and started making low-end, standardised cars that were all the same, all black and cheap.
Compared with the project model, the biggest advantages of the standardized product model are:
1. It can be copied and rapidly expand the scale and reduce the cost.
2. The requirements on personal ability can be very low.
For example, to build a car under a project, it has to be designed and manufactured by experts and skilled technicians.
But at Ford, of the 7, 882 different jobs, 949 were considered physically taxing and required able-bodied, strong people to do them.The rest can be done by people with average physical and physical strength, of which 3,747 can be done by people with physical disabilities, 10 can be done by people with visual impairments…
Finally, the platform ecosystem model.
The biggest characteristic of the platform ecological model is that it is ok to master the core resources and set the standards by oneself, and most of the work can be handed over to others.
And users on this platform can also create a new profit model.
Apple, for example, is a platform ecosystem.
Apple has mastered the core technology and brand.The manufacturing of iPhone hardware is done by Foxconn and others.
Foxconn has captured the essence of a standardised product model, breaking down complex products into simple processes. Most of its workers are not highly educated but can produce high-tech products.
But even so, Foxconn makes only a tiny fraction of apple’s profits, with the vast majority taken by Apple itself.This is the dimension reduction blow of platform ecological mode to standardized product mode.
On Apple’s platform, each APP has its own business model, and these apps can expand the platform together without Apple’s interference and investment.
For another example, 7-11 is also a platform ecosystem model.
The 7-11 platform only provides the standard of stores, supply of goods and supply chain services for stores. The houses of each store are rented by franchisees themselves, and the salaries of employees are also paid by each store itself…